Hawaiian Airlines unveils new uniforms for 5,000 frontline workers

Hawaiian Airlines has become the latest big U.S. airline to unveil new uniforms for its frontline workers.

The Honolulu-based carrier officially unveiled the new look at a company fashion show in Hawaii on Friday. The uniforms are a mix of bold and crisp color schemes as well as floral-themed looks that play off the imagery of Hawaii.

Next up for the uniforms will be “on-the-job fit and wear testing” by employees beginning in January. A full roll-out is expected in late 2017, with Hawaiian Airlines saying it will be timed to coincide with the first passenger flights of the carrier’s new Airbus A321neo long-haul aircraft.

The uniforms will be worn by nearly 5,000 of the Hawaiian’s front-line workers, including flight attendants, customer service agents and cargo, ramp and maintenance workers.

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